Five Reasons Why We Love Toronto’s Merchandise Lofts

Five Reasons Why We Love Toronto’s Merchandise Lofts

1. The Merchandise Lofts Are Some of the Most Character-Filled Toronto Lofts Available

Toronto is one of the best cities in the world for historic loft conversions and the Merchandise Lofts are near the top of the heap in terms of character features and wow factor.

This building has a lot of truly stunning units and the common areas and hallways are just as interesting architecturally as the interiors of the individual residences. All too often hallways and common spaces are neglected in historic conversions but this building has a bold personality from the moment you walk through the front door. It’s very aesthetically consistent and unapologetic in its industrial sentiments.


2. There’s a Ton of Variety in Layouts and Sizes of Units

This is one of the best Toronto loft buildings for sheer variety and number of suites available. Sizes range from 487 to 2,618 square feet and include some of the most interesting layouts in all of Toronto. So, if you love the building but don’t love the units you’ve seen listed lately, rest- assured that your dream loft is bound to hit the market. There are so many options here and new listings crop up all of the time.

3. It’s Reasonably Priced

That’s not something that can be said for all lofts or condos in this crazy hot Toronto real estate market. While demand levels have been really stepping up at the Merchandise over the past few months, the size and scale of the building means that average supply levels are usually fairly balanced, causing pricing to remain somewhat more affordable than in certain other character-driven buildings. This, coupled with the variety of unit sizes and styles make the Merchandise Lofts accessible on many different budgets and a great choice for first-time homebuyers.


4. It Has One of the Best Rooftop Views of Any Toronto Loft Building

Most people who are familiar with Toronto’s loft scene know that the Merchandise Lofts have arguably the best amenities of any authentic, hard loft building. With 24-hour concierge, gym, party room, salt-water pool, two renovated guest suites, basketball courts, saunas, a rooftop dog-walk facility - this loft is fully-stocked. The jewel in the crown however, is the building’s coveted rooftop deck.

This is hands-down one of our favourite rooftop decks in Toronto with two walls of BBQs, a party room for residents hosting their own events, and breathtaking views of the downtown skyline!

5. The People Rock

We’ve had buyers question the community atmosphere when thinking of buying in the Merchandise Lofts. Because it’s such a big building, there’s a fear that you won’t get to know your neighbours and it’ll just feel like a crash pad in the core. So we asked our very own resident Merchandise Loft specialist, Craig Ferrie, who’s been living and working in the Merchandise Lofts for almost five years, what it’s really like….

Craig tells us that,

“I choose to live and work in the Merchandise Lofts because it ticks all the boxes I’m looking for. The building offers a fantastic blend of historic Toronto character and modern day convenience-living. As such, it appeals to a wide range of residents.

We have a large group of young professionals who love the easy access to work either by foot, or by subway at Dundas Square (3-4 minute walk), and that includes lots of medical professionals who are employed at the various hospitals surrounding the building. There are some young families, some students (Ryerson is on the doorstep), some more senior retirees–many of whom chose the building when downsizing since the high ceilings (12-14 feet) and spacious layouts are an easier step down from a suburban home than a smaller standard-style condo would be. That mixture lends itself well to the community feel, and the friendly building staff help keep the place running nice and smoothly.

Other convenience factors include the built-in Metro supermarket, the dentist, vet clinic, printers and dry-cleaners which all occupy space on the ground floor and some nice coffee shops on the surrounding streets.

Finally, transport is covered from all angles, with a multi-tiered indoor resident parking lot, an abundance of pay-parking for visitors on both Dalhousie Street & Gould Street plus the massive surface level parking lot just across the street and the underground Metro parking facility. Beyond that, there’s even an AutoShare, a bike share and a streetcar stop right on the doorstep.

At, we are proud to have assisted clients in the building on almost fifty occasions over recent years, and the overall feedback we get in terms of the lifestyle experience is very positive indeed. It’s my first recommendation for someone looking for a centrally located, reasonably priced, authentic Toronto Loft!"