Spotlight on 75 Portland: The Chic King West Loft Option

Spotlight on 75 Portland: The Chic King West Loft Option

Mar 16, 2016
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King West is best known for its new build, contemporary condos but there are a handful of really special King West Lofts that are among our favourite loft buildings in the city.

There’s one building in particular that combines the best of both worlds – the edgy aesthetic of hard lofts with the fashion-forward, contemporary finishes of new condos - and that’s 75 Portland, the chicest soft loft in the west.

This building has over 200 units - all of which feature open-concept layouts and concrete ceilings and pillars – but its mid-rise stature and clever interior design make it feel much homier than other buildings of a similar size.

Here’s why we love it.

Its Location is Hard to Beat

Located just a little south of the corner of King Street West and Portland, 75 Portland is steps to the best restaurants and bars in the neighbourhood along with not one but three of the city’s most popular streetcar routes – the King, Bathurst and Spadina streetcars.

This is the where the Fashion District and the Entertainment District meet and those influences are felt in this stylish building. This is a great choice for urban professionals who like to go out several times a week – for dinner, drinks or the theatre – but also like to host people at home as well, as both the individual unit interiors and the common areas are great spaces to gather with friends and family pre- or post- that big night out.

It’s Got Star Design Power

This is one of Freed’s highest quality developments thanks in no small part to the partnership with design firm YOO, whose founder is world-renowned designer Philippe Starck. Starck is known for such eponymous designs as the Louis Ghost Chair (designed for Kartell) and has created some of the most fashionable and luxurious condo interiors in the world – from New York to Tokyo.

The exterior (pictured in our lead image) by CORE Architects is a refreshing departure from the basic cube or condo tower with its irregular, Mondrian-esque shapes, made up of clear, glazed glass in anodized aluminum frames. But it’s YOO’s interiors that really sing.

Philippe Starck’s aesthetic serves as inspiration and really shines in the interiors that are of a much higher standard than you’ll find in most new Toronto condos. It’s sophisticated with top-notch finishes without feeling stuffy.

The building is best known for its incredibly cool lobby along with its internal courtyard where you’ll find Starck-level quality finishes with a touch of whimsy and humour (like those over-sized planters and mix-and-match common area chairs).

It’s Boutique Chic

Even though there are 211 units inside its walls, coming in at just 11 storeys, this mid-rise building offers a smaller, community feel than you’ll find in the tall towers that line downtown’s major corridors. The building has a great concierge and a bunch of resident events throughout the year where you can get to know your neighbours. And the design touches are of the quality that you’d typically expect only of boutique builds and luxury condominiums.

Its Fees Are Reasonable

Even though the list of amenities is pretty impressive for a soft loft – concierge, security guard, resident and visitor parking, outdoor lounge area w/ bbq’s and more  - maintenance fees are below-average at just $0.49/sqft. To put this into context, the average for Toronto is hovering around $0.52/sqft curently.

If you’re interested in King West Lofts and prefer a sophisticated look to your soft loft, book a viewing of 75 Portland with your Real Estate Agent.